Main aims of Georgian Incoming Tour Operators Association are:
  • Represent Georgia at international touristic markets to attract more foreign tourists.
  • Popularize touristic destinations to promote development of countrys domestic tourism.
  • Promote educational projects of Tourism and participate in formation of educational programs (work out standards of tourism).
  • Improve the investment climate in Georgia for effective growth of the economy, tourism infrastructure, and development of small and medium-sized enterprises and for employing people in tourism facilities.
  • Improve service quality and be actively involved in projects to raise qualification standards.
  • Perfection of Tourism legislative framework.
  • Improve the Tax Code.
  • Create healthy competitive environment.
  • Lobbying with state organizations.
  • Collaborate with other tourism industries: associations, airports, transport companies, guides, hotels, catering units, tourist companies, protected areas, state agencies and other suppliers.
  • Legislative support for association members.
  • Attract international donor organizations for financing tourism development projects: information centers, guiding and training seminars, field practices etc.
  • Establish standards of business and ethics.
  • Collaborate with media.
  • Awareness of environmental issues through tourism.
  • Form necessary informational activities and create informational base to develop tourism business.
  • Unify vision of tourism industry.